Privacy Policy
Last updated: 16 August 2026
Black Diamond Detailing respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, contact us, make a booking or use our services.
1. Who We Are
Black Diamond Detailing is a vehicle detailing and automotive care business operating in the United Kingdom.
For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Black Diamond Detailing is the data controller responsible for personal information collected through this website and in connection with our services.
If you have any questions about how we use your personal information, please contact us using the details provided on our Contact Us page.
2. Information We Collect
We may collect personal information when you contact us, request a quotation, make a booking, purchase a service or interact with our website.
This may include:
Full name
Telephone number
Email address
Vehicle make and model
Vehicle registration number
Vehicle location for mobile appointments
Details of the services you request
Booking and appointment information
Payment and transaction information
Information you provide through enquiry or booking forms
Photographs of your vehicle where you provide them for quotation, assessment or marketing purposes
Communications between you and Black Diamond Detailing
We may also automatically collect certain technical information when you use our website, such as your IP address, browser type, device information, pages visited and general website usage information.
3. How We Collect Your Information
We may collect information directly from you when you:
Complete an online booking form
Request a quotation
Contact us by telephone, email, social media or messaging services
Purchase a service or gift card
Submit an enquiry through our website
Subscribe to marketing communications
Leave a review or provide feedback
Communicate with us regarding an existing appointment
Some information may also be collected automatically through cookies and similar technologies when you use our website.
4. How We Use Your Information
We may use your information to:
Process and manage bookings
Provide vehicle detailing and automotive services
Respond to enquiries and quotation requests
Contact you regarding appointments
Provide customer support
Process payments
Maintain customer and transaction records
Send invoices and receipts
Improve our services and customer experience
Manage our website
Prevent fraud, misuse or other unlawful activity
Comply with legal and regulatory obligations
Send marketing communications where permitted by law
We will only use your personal information where we have a lawful basis for doing so.
5. Lawful Basis for Processing
Depending on the circumstances, we may process your personal information under one or more of the following lawful bases:
Contract
Where processing is necessary to provide a service you have requested, manage your booking or fulfil our contractual obligations.
Legitimate Interests
Where processing is necessary for legitimate business purposes, provided those interests do not override your fundamental rights and freedoms.
This may include improving our services, maintaining customer records, responding to enquiries and protecting our business.
Legal Obligation
Where we are required to process information to comply with applicable laws, regulations, accounting requirements or other legal obligations.
Consent
Where you have voluntarily provided consent, such as agreeing to receive certain marketing communications or where consent is required for specific cookies or technologies.
Where processing is based on consent, you may withdraw that consent at any time.
6. Marketing Communications
We may occasionally send information about our services, offers, promotions or other updates where permitted by applicable law.
You can opt out of marketing communications at any time by contacting us or using the unsubscribe option included in relevant marketing communications.
We will not sell your personal information to third parties for their own marketing purposes.
7. Vehicle Photographs
We may take photographs of vehicles before, during or after our work for quality control, documentation, quotations or marketing purposes.
Where photographs are used for marketing, we will take reasonable steps to avoid including unnecessary personal information such as customer names, addresses or other identifiable information.
If you do not want photographs of your vehicle to be used for marketing purposes, please inform us.
Where appropriate, we will seek your permission before using identifiable customer or vehicle imagery for promotional purposes.
8. Sharing Your Information
We may share personal information with trusted third parties where necessary to operate our business and provide our services.
These may include:
Website hosting providers
Online booking providers
Payment processors
Accounting and bookkeeping providers
Customer relationship management systems
Email and messaging providers
Marketing and advertising platforms
IT and software service providers
Professional advisers
Government, regulatory or law enforcement authorities where legally required
We require service providers processing information on our behalf to handle personal data appropriately and in accordance with applicable data protection requirements.
We do not sell or rent your personal information.
9. Payments
Where you make a payment online, your payment information may be processed by a third-party payment provider.
We generally do not store complete payment card details on our own systems. Payment information is handled by the relevant payment provider in accordance with its own privacy and security policies.
10. Cookies
Our website may use cookies and similar technologies to provide essential website functionality, remember preferences, understand how visitors use our website and measure the effectiveness of our marketing.
Cookies may be provided by us or by third-party services used on our website.
Where legally required, we will request your consent before placing non-essential cookies on your device.
You can control or disable cookies through your browser settings and, where available, our cookie consent mechanism.
Disabling certain cookies may affect the functionality of parts of the website.
11. Analytics and Advertising
We may use services such as Google Analytics, Google Ads, Meta advertising tools or similar technologies to understand website usage and measure advertising performance.
These services may collect information about how you interact with our website and advertisements.
Where required, we will obtain appropriate consent before using non-essential tracking technologies.
Third-party providers may process information in accordance with their own privacy policies.
12. Data Retention
We will only retain personal information for as long as reasonably necessary for the purposes for which it was collected.
We may retain customer and transaction information for longer where necessary to:
Comply with legal or accounting requirements
Resolve disputes
Establish or defend legal claims
Maintain appropriate business records
Meet regulatory obligations
When information is no longer required, we will take reasonable steps to securely delete or anonymise it.
13. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, destruction, misuse or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
14. Your Data Protection Rights
Under applicable UK data protection law, you may have the right to:
Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information in certain circumstances
Request restriction of processing in certain circumstances
Object to certain processing
Request transfer of certain information to another organisation
Withdraw consent where processing is based on consent
Object to direct marketing
These rights are subject to certain legal exemptions and limitations.
To exercise your rights, please contact Black Diamond Detailing using the contact details on our website.
15. Right to Complain
If you have concerns about how we have handled your personal information, please contact us first so that we can attempt to resolve the issue.
You also have the right to complain to the UK's data protection regulator:
Information Commissioner's Office (ICO)
Website: https://ico.org.uk/
The ICO provides information about data protection rights and how to make a complaint.
16. Children's Privacy
Our website and services are not specifically directed towards children.
We do not knowingly collect personal information from children where such collection is not appropriate or permitted by law.
17. Third-Party Websites
Our website may contain links to third-party websites, including social media platforms, payment providers, booking systems or other external services.
We are not responsible for the privacy practices, content or security of third-party websites.
We recommend reviewing the privacy policy of any third-party website you visit.
18. International Data Transfers
Some third-party service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.
The latest version will always be published on this page, with the date of the most recent update shown at the top.
20. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how your information is being handled, please contact us.
Black Diamond Detailing